We present a strategic communication guide to promote new trans narratives. In this document you will find a summary of several investigations that reveal the digital ecosystem and the perceptions of public opinion about LGTBI+ realities, a methodology to design and organize collective digital strategies and some learnings from a campaign we carried out last fall (Proyecto Hortensia).
Laintersección.net is a learning community driven by people working on research and digital strategy. We analyse messages shared on social media, we connect organisations and entities, we boost collective actions and we design strategies to reach a wider audience. After this campaign, we continue to embark on collective adventures and weave alliances to put an end to organised hate. If you would like to comment on this guide or suggest a collaboration, drop us an email at hola@lainterseccion.net.